The  Transformation of Digital Technology: Its Impact on Human Communication

Ika Rizki Yustisia; Desi Dwi Priyanti; Naqiyah Mulachelah; Azahar Kasim; Maulina Pia Wulandari; Fitri Hariana Oktaviani; Yun Fitrahyati Laturrakhmi; Rachmat Kriyantono; Nilam Wardasari; Isma Adila; Fitria Avicenna; Reza Safitri; Fariza Yuniar Rakhmawati; Nia Ashton Destrity; Mokhtarudin  Ahmad; Azman Bidin; Lisa Adhrianti; Nurzalyna Mohd Zaki; Verdy Firmantoro; Dian Tamitiadini; Azizun Kurnia Illahi

doi:10.11594/futscipress39m

The Transformation of Digital Technology: Its Impact on Human Communication

Authors

Ika Rizki Yustisia, Brawijaya University; Desi Dwi Priyanti , Brawijaya University; Naqiyah Mulachelah, Brawijaya University; Azahar Kasim, Universiti Utara Malaysia; Maulina Pia Wulandari, Brawijaya University; Fitri Hariana Oktaviani, Brawijaya University; Yun Fitrahyati Laturrakhmi, Brawijaya University; Rachmat Kriyantono, Brawijaya University; Nilam Wardasari, Brawijaya University; Isma Adila, Brawijaya University; Fitria Avicenna, Brawijaya University; Reza Safitri, Brawijaya University; Fariza Yuniar Rakhmawati , Brawijaya University; Nia Ashton Destrity, Brawijaya University; Mokhtarudin Ahmad, Multimedia University , Malaysia; Azman Bidin, Universiti Malaysia Kelantan; Lisa Adhrianti, University Bengkulu; Nurzalyna Mohd Zaki, Universiti Utara Malaysia; Verdy Firmantoro, Brawijaya University; Dian Tamitiadini, Brawijaya University; Azizun Kurnia Illahi, Brawijaya University

DOI: https://doi.org/10.11594/futscipress39m

Keywords:

Digital Technology, Digital Skills, Public Relations, Communication, Online Media Activism, Government, Strategic News, Media Activism, Education, Preliminary Research, Public Relations Practitioners, Leadership communication, Social Constructionism, Campaigns, Social Media, Urban Young Adults, Political Participation, Information, Media

Synopsis

The present state of global growth, which is now focused on the process of digitalization and the establishment of information technology networks, has emerged as a fundamental component within the realm of Public Relations professionals. The field of Public Relations has seen significant transformation via digitalization as practitioners have adapted their strategies to meet the increasing needs and expectations of stakeholders. Incorporating digital communication platforms, big data, and Artificial Intelligence (AI) has necessitated Public Relations practitioners to acquire a thorough proficiency in a new array of digital abilities. The primary objective of this preliminary research was to examine the digital skills and competencies shown by public relations practitioners in Indonesia. A quantitative research method was undertaken to investigate the implementation of Digital Public Relations in Indonesia, with surveys as the primary technique of data collecting. The study included participation from many public relations practitioners from diverse organizations as survey respondents. The study revealed that the emergence of Digital Public Relations, together with its accompanying technological advancements, has facilitated the tasks of Public Relations professionals,
hence potentially enhancing their efficiency and productivity. Furthermore, many Public Relations professionals in Indonesia have already acquired the necessary knowledge and skills in digital public relations. In addition to possessing knowledge and competencies in Digital Public Relations, it is observed that a significant number of Public Relations practitioners lack practical skills in analyzing the vast amount of data pertaining to their organizations on the internet and other social media platforms.

Chapters

Preliminary Research on Indonesian Public Relations Practitioners’ Digital Skills and Competencies during Digital Technology Transformation

Maulina Pia Wulandari

DOI: https://doi.org/10.11594/futscipress223
Leadership Communication in Crisis: Study of COVID- 19 Pandemic at National and Local Level

Fitri Hariana Oktaviani, Yun Fitrahyati Laturrakhmi, Rachmat Kriyantono

DOI: https://doi.org/10.11594/futscipress224
Public Relation Campaign on Social Media

Nilam Wardasari

DOI: https://doi.org/10.11594/futscipress225
Online Media Activism and Political Participation of Urban Young Adults in Indonesia

Isma Adila, Ika Rizki Yustisia, Fitria Avicenna

DOI: https://doi.org/10.11594/futscipress226
Youngsters and Main Information Source in The Pandemic Era

Reza Safitri

DOI: https://doi.org/10.11594/futscipress227
Countering Misinformation on Indonesian Digital Media Through Islamic Perspective

Fariza Yuniar Rakhmawati , Nia Ashton Destrity

DOI: https://doi.org/10.11594/futscipress228
Strategic News Framing in Government Policy: Editors Perspectives in Malaysia

Azahar Kasim, Mokhtarudin Ahmad, Azman Bidin, Lisa Adhrianti, Nurzalyna Mohd Zaki

DOI: https://doi.org/10.11594/futscipress229
Media Activism, Cultural Industry and Political Criticism Propaganda

Verdy Firmantoro

DOI: https://doi.org/10.11594/futscipress230
Educational Messages to Combat COVID-19 Misinformation on Instagram

Nia Ashton Destrity

DOI: https://doi.org/10.11594/futscipress231
Designing Risk Communication Strategy on Social Media for Disaster Risk Reduction in Community Based Tourism

Dian Tamitiadini

DOI: https://doi.org/10.11594/futscipress232
Utilization of Social Media as a Support Group to Support Chronic Disease Patients in The Endemic Era

Azizun Kurnia Illahi

DOI: https://doi.org/10.11594/futscipress233

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The Transformation of Digital Technology

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1 November 2023

Copyright (c) 2023 Ika Rizki Yustisia, Desi Dwi Priyanti , Naqiyah Mulachelah; Azahar Kasim, Maulina Pia Wulandari, Fitri Hariana Oktaviani, Yun Fitrahyati Laturrakhmi, Rachmat Kriyantono, Nilam Wardasari, Isma Adila, Fitria Avicenna, Reza Safitri, Fariza Yuniar Rakhmawati , Nia Ashton Destrity, Mokhtarudin Ahmad, Azman Bidin, Lisa Adhrianti, Nurzalyna Mohd Zaki, Verdy Firmantoro, Dian Tamitiadini, Azizun Kurnia Illahi

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