Fostering Sustainable Entrepreneurship in Emerging Market an Interdisciplinary Perspective

Authors

Inggang Perwangsa Nuralam, S.E., MBA., Ph.D, University of Brawijaya; Zaki Alif Ramadhani, University of Brawijaya; Nur Imamah, University of Brawijaya; Layyin Nafisa, Dublin Bussines School; Nurlita Sukma Alfandia, University of Brawijaya; Sifa Arsyanda, University of Brawijaya; Hanifa Maulani Ramadhan, University of Brawijaya; Vieri Ahmad Haidir, University of Brawijaya; Bayu Andriansyah Prastya, University of Brawijaya; Wiyata, University of Brawijaya; Logaiswari Indiran, Universiti Teknologi Malaysia; Haibing Liu, Zhejiang University, China; Jingjun Lei , Universiti Teknologi Malaysia; Liew Foong Ching, Community College Kuching; Edlyn Khurotul Aini, University of Brawijaya; Eliana Sandy Yuliaji, University of Brawijaya; Eli Layyin Nafisa, University of Brawijaya
DOI: https://doi.org/10.11594/futscipress20m

Keywords:

Sustainable Entrepreneurship, Entrepreneurship, Emerging Market, Interdisciplinary Perspective, Consumer Behaviour, Navigating Disruptive Consumer Behavior, Green Finance and Sustainable Entrepreneurship, Fintech, Transfer Pricing Perspective, The Tax Dilemma of Robots, Fast Fashion Industry, Carbon Tax, Climate Change Abatement Strategy, Sustainable Supply Chain, Social Entrepreneur, Green Entrepreneurship, Artificial Intelligence

Synopsis

The digital era has caused a profound change in the paradigm of corporate interaction with consumers. These changes cover how companies communicate, understand, and respond to customer needs. Story telling can facilitate more positive and meaningful interactions between companies and customers in the digital world. In summary, narrative storytelling plays a significant role in sustainable entrepreneurship in emerging markets. The creative and authentic use of narratives told and shared allows for the formation of strong bonds between companies and customers. This can motivate customers to take certain actions, such as making a purchase, sharing a story with others, or participating in further interactions with the brand.

Chapters

Fostering Sustainable Entrepreneurship in Emerging Market

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Published

14 November 2023
Copyright (c) 2023 Inggang Perwangsa Nuralam, S.E., MBA., Ph.D, Zaki Alif Ramadhani, Nur Imamah, Layyin Nafisa, Nurlita Sukma Alfandia, Sifa Arsyanda, Hanifa Maulani Ramadhan, Vieri Ahmad Haidir, Bayu Andriansyah Prastya, Wiyata, Logaiswari Indiran, Haibing Liu, Jingjun Lei , Liew Foong Ching, Edlyn Khurotul Aini, Eliana Sandy Yuliaji, Eli Layyin Nafisa

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This work is licensed under a Creative Commons Attribution 4.0 International License.